Proof

Proof That Makes The Logic Visible

Not just outcomes — the structured reasoning behind each diagnosis, what was actually causing the problem, and what changed as a result. Evidence-based proof designed for ecommerce decision-makers.

Avg. Conversion Uplift
Avg. Attribution Accuracy Gain
Total Revenue Influenced
Avg. Delivery Window

All Case Studies

Fashion eCommerce · Revenue Diagnosis

Conversion Was Not the Problem — the Funnel Entry Was

conversion rate increase

A mid-market fashion brand had declining conversion despite steady traffic. Diagnosis revealed a misalignment between ad landing pages and product search intent — visitors were entering at the wrong funnel stage. Restructuring the entry logic resolved it without increasing ad spend or redesigning the store.

Issue diagnosed:Funnel entry misalignment
What was fixed:Landing page sequencing, ad-to-page intent match
Window:6 weeks from diagnosis to result
Home & Living · Performance Stabilization

Optimization Was Happening on Four Months of Broken Data

improvement in attribution accuracy

A home goods brand running six-figure monthly ad spend had silent tracking failures for four months. Every optimization decision during that period was made on false data. Stabilization sprint identified three critical tracking failures, corrected server-side and client-side attribution, and restored data integrity across all platforms.

Issue diagnosed:Silent tracking failure across GA4, Meta, TikTok
What was fixed:Server-side tracking, event taxonomy, attribution alignment
Window:4 weeks to full stabilization
Health & Wellness DTC · Conversion Sprint

The Checkout Was Losing 34% of High-Intent Buyers

recovered monthly revenue

A wellness brand's checkout abandonment rate was running 60% above category benchmarks. Conversion sprint identified four structural friction points — three in the checkout UX flow, one in trust signal architecture before the payment step. Revenue impact was measurable within the first full billing cycle post-launch.

Issue diagnosed:Checkout UX friction + trust signal gap
What was fixed:Checkout flow, trust architecture, mobile experience
Window:5 weeks from sprint kickoff to live
Apparel Brand · Diagnosis + Conversion Sprint

Three Vendors, One Real Problem — Identified in Week One

revenue per session increase

An apparel brand with three active agency relationships and declining performance could not identify the root cause. Each vendor pointed to a different problem. The diagnosis produced a single ranked view: product page trust signals were failing at the critical decision moment. The sprint resolved it in four weeks.

Issue diagnosed:Product page trust signal failure
What was fixed:Trust architecture, review display, social proof placement
Window:7 weeks total (diagnosis + sprint)
Supplements Brand · Performance Stabilization

ROAS Was Positive — But the Numbers Were Wrong

ROAS increase after correct measurement

A supplements brand believed their paid campaigns were marginally profitable at 2.1x ROAS. After stabilization revealed attribution errors — primarily duplicate conversion events and cross-device gaps — actual ROAS was 3.2x. The brand had been under-investing in a profitable channel due to inaccurate measurement.

Issue diagnosed:Duplicate conversion events, cross-device attribution gaps
What was fixed:Event deduplication, enhanced conversions, CAPI setup
Window:3 weeks to corrected measurement baseline
Furniture & Décor · Conversion Sprint

Mobile Was Delivering 60% of Traffic — and 18% of Revenue

mobile conversion rate improvement

A furniture brand's mobile experience was structurally broken — navigation patterns designed for desktop, product images not optimized for mobile viewport, and checkout steps that created excessive friction on smaller screens. A mobile-first conversion sprint resolved the gap in six weeks.

Issue diagnosed:Mobile UX structural failure
What was fixed:Mobile navigation, image delivery, checkout simplification
Window:6 weeks
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Every Case Started With a Diagnosis

Before any of these results existed, there was a structured diagnostic conversation. That is where yours starts too.

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