A structured, evidence-based analysis of your ecommerce setup. Identify what is blocking performance, understand the ranked priority of what to fix, and move forward with a defensible, commercially grounded action plan.
Most ecommerce teams under performance pressure have a theory about what is wrong. The Revenue Diagnosis replaces that theory with evidence — a structured, externally conducted analysis that produces a clear diagnostic picture and a ranked priority list.
This engagement is not for businesses seeking a free consultation or general marketing advice. It is for teams that are ready to act on what the data shows — not just receive a report.
Volume is not the problem. Something in the conversion environment is creating friction that did not exist before — or has never been resolved.
When ad creative has not changed significantly but ROAS is declining, the problem is often not the ads — it is what happens after the click.
Platform numbers conflict. GA4 shows one thing. Meta shows another. The attribution model in use may not reflect the actual customer journey.
Someone senior is asking why performance is below target. You need a facts-based explanation of what is causing it — and a structured plan to address it.
New campaigns, page redesigns, offer changes — all running simultaneously with no structured view of which constraint to resolve first. Activity without diagnostic grounding.
You invested in optimization that did not move the metrics. This often indicates the wrong problem was being addressed — the diagnosis finds the actual one.
End-to-end analysis of the ecommerce purchase journey — from traffic entry to checkout completion. Identifies where visitors drop out, what hesitation points exist, and where the conversion environment breaks down.
Review of the structural conversion factors — trust signals, product page architecture, social proof placement, urgency mechanics, mobile experience, and checkout flow. Identifies friction that suppresses conversion independently of traffic quality.
Verification of tracking setup quality across platforms. Identifies silent failures, attribution gaps, event duplication, and misaligned conversion models that create decision-making based on false data.
Contextual review of how the brand and store position within the competitive environment. Identifies positioning gaps, trust disadvantages, and areas where the value proposition is not clearly communicated at critical decision moments.
A prioritized list of the performance blockers identified — ranked by commercial impact, structural importance, and effort-to-fix ratio. Accompanied by a recommended action path with a clear suggested next step.
A structured written report (10–20 pages) covering all five dimensions above, with a 30-minute walkthrough call to present findings, answer questions, and confirm the recommended next step.
Submit the form. We review your situation, confirm fit and readiness, and respond within 2 business days.
We confirm scope, agree on access requirements (analytics, platform data), and set the delivery timeline.
7–10 business days of structured analysis across all five diagnostic dimensions. No interim check-ins needed — we deliver a complete picture.
Written report delivered followed by a 30-minute walkthrough call. You leave with total clarity on what is blocking performance and what to do next.
Diagnosis revealed that a fashion brand's conversion problem was actually a funnel entry problem — visitors were landing at the wrong stage for their intent. No store redesign needed. No new creative. Just a restructured entry experience.
Three active agencies were giving three different explanations for the same underperformance. Diagnosis produced a single ranked view: product page trust signals were failing at the critical decision moment. One fix. Measurable result.
7–10 business days for standard ecommerce stores. Up to 14 days for larger, more complex setups. A confirmed timeline is agreed at kickoff.
Yes — read-only access to your analytics (GA4 or equivalent), advertising accounts, and ecommerce platform admin is required to conduct a meaningful analysis. Access requirements are confirmed at kickoff and an NDA can be signed before any access is granted.
The recommendation in the report will be honest and evidence-based. If the recommended next step is an ABECODS service, that will be explained. If it is something different — or if nothing further is needed right now — the report will say so. There is no automatic upsell tied to the diagnosis output.
This is a fair concern. The Revenue Diagnosis is structured specifically to produce an action-facing output — not a general review. The ranked blocker list and recommended action path are designed to be acted on, not archived. The walkthrough call is specifically intended to ensure you leave with clarity, not more questions.
Submit a request. We will review your situation and confirm whether the diagnosis is the right starting point — within 2 business days.
Request Revenue DiagnosisLimited slots. Confidential by default. Selective engagement.